For some, approaching Instagram can be a daunting task. Converting from Instagram can be even harder.
I’m here to tell you– it doesn’t have to be.
Many people think you have to have a huge following or get hundreds of likes in order to see results.Like with most things in your business, in order to see results and success, you have to be intentional with your efforts. Social media is no different.
When I put it like that, I’m sure it sounds like another task or another job, but what if some small, simple actions, with intention behind it got you booked? Not just booked– but booked within hours of you posting a specific image in your feed? Mmmmhhhmmm. Now we’re talking.
I talk about this a lot to my students and clients, because while Instagram can be a free platform to share your work, with a little effort, it can turn you into a booking machine. I share this image in a lot of my classes because I want people to see the flow of how this worked.
…These are our stories (dun, dun)
- Twice a year, I run reports on my leads– I want to know who booked, who didn’t, why, where they got married, how long they took to book and what time of year they started inquiring.
- This information helps me out greatly, because it lets me know when couples considering specific times of year and venues start their search.
- Knowing this, I now have an idea as to what I want to put out on my feed. In this particular instance, I posted a photo of a couple at a specific venue, at my researched posting time.
Erin was getting married at the venue in the photo I posted. She contacted me when she saw it and received our initial welcome message. I could tell from her response that she was excited about her planning and eager to book. We exchanged a few emails and she was sold– she was ready to book. She ended up picking her collection and signing her agreement within three hours of her initial contact. That is what knowing your market, ideal client and being intentional about what you post gets you: results and a blueprint. Because we had such good results, this is the method we use to duplicate ever since.
- Use your CRM like Tave, Honeybook or Dubsado to run reports to learn the history and habits of your leads.
- Identify what your potential clients like to talk about, see and want for their weddings. Build content around those things.
- Use hashtags, timing and posting strategies to help you fall within your client’s planning journey.