I get it. Those three little words can be so hard to say, but so very freeing to acknowledge.
We think we can do it all ourselves.
We think we don’t want to reveal too much about the inner workings of our business.
We think we don’t know who to hire.
We think we can’t afford it.
But let me as you this– can you afford not to?
The answer is likely no, right?
You’re overextended. You’re burned out. You’re making unforced errors. Your family doesn’t recognize you because they haven’t seen you in forever.
You’re not in business. You’re a busy mess.
So, let’s just have a come to Jesus and say the words: “I need help”.
Once you acknowledge that you can’t do it on your own or that you are overwhelmed (even if it’s just temporary), our next step is to figure out who we need to put their cape on and save the day. One common problem is that sometimes we don’t know who we need, but we can verbalize where we need help. Let’s start there.
“Instagram is killing me”.
Whether it is the sheer exhaustion of coming up with ideas to post, posting the right photos, or taking the time to engage with other accounts, sounds like you could possibly be in need of a Content Creator, a Content Curator, or a Social Media Manager.
What’s the difference?
Content Creator – They will create your posts and stories for you. They will get to know your brand and create specific visuals that reflect your brand’s style and personality.
Content Curator – They don’t create posts for you, but they go through your existing content and galleries to select the most eye-catching images for your feed.
Social Media Manager – They can do all the things! They can create content or use existing content, schedule them to appear in your feed as well as interact with your followers in the comments and DMs. Additionally, they can optimize your hashtags and also engage with other accounts and posts to increase your brand awareness and get more followers.
“I hate blogging. I know I have to do it, but I hate it.”
I totally get it. Even though your clients may be on The ‘Gram constantly– don’t forget where couples also spend a lot of their time: Pinterest. According to expert Vanessa Hicks, a blog post can have a lifespan of up to 750 days. Days, baby. So this means it has the ability to reach over four seasons of new couples. The benefits are well worth it. If you see the value of what it could bring to your brand exposure through expert status and SEO rankings, you might need a Ghostwriter.
A Wedding Blog Ghostwriter will create content for your posts, complete with images to tell the stories of your real weddings, advice, and more. They will be written in a way to appeal to potential clients, while still hitting the high marks needed to be beneficial for your SEO results.
“Pinterest is going to make me catch a case”
You’re singing all of our songs. Just like they are Instagram managers, there are also Pinterest Account Managers.
Pinterest Account Manager helps drive traffic to your site from pins they will post from your Pinterest account as we as related accounts. There are levels to this service that include pinning, pin marketing strategy, keyword, and profile optimization, and more.
“I need an overhaul.”
Before we do anything drastic– Do you need a rebrand or a refresh?
Sometimes our collateral, branding, and logos can become outdated. Sometimes they just need a little tweak. Knowing the difference will help you tremendously when you talk with a Graphic Designer.
A Graphic Designer will help walk you through all elements of your brand, concentrating on what you want it to convey and how you want it to be received. From your logo to your business cards and everything in between, you should start with a great designer who gets you, your market, and your ideal client.
“My site is a total snoozefest”
Sounds like this could be a job for quite a few– Content Curator to help you pull the best images, a Graphic Designer who can help you with specific visual elements of your site, and a Web Designer who can help you with making it functional on a website platform as making it aesthetically pleasing. You may also need a Copywriter.
A Copywriter will help weave your words into a compelling story and help move your couples through the inquiry and sales journey. They can help with your front page, headlines, bios, and calls to action. For a more seamless experience, you can enlist your copywriter to assist with your emails as well.
“I have no idea what systems I should be using”
We’ve all been there.
There’s so much out there– you don’t know if you’re using the right thing or how to use it. An Online Business Manager (also known as an OBM, Systems Consultant, or COO) can help you get it all together.
An Online Business Manager can evaluate your processes and workflow and make sure they are working properly. Additionally, they can make sure everyone on your team is working productively and knows how to use your systems as well. ”
“I’m so overwhelmed”
Let’s start with where the overwhelm is coming from– is it dealing with the day to day with clients? Maybe you’re up to your neck in admin work? Perhaps it’s both and you are struggling to do it all, including managing your team and yourself. Sounds like a job for a Virtual Assistant and/or an Online Business Manager. The goal is to free you from the mundane and management so that you can focus on doing what makes you great.
A Virtual Assistant can be task or role oriented. Some VAs can handle inbox consolidation, scheduling, timelines, research, confirmations, and more. Others can just batch task their duties, filling in where you need it.
I mentioned an Online Business Manager above– they will oversee the entire business, including its systems, people, schedules, and data analytics to ensure everything is working.
“I need a plan”
Maybe what once worked is no longer working.
Or, you’re thinking of trying something new to bring in more revenue.
It might be time to call on a Business Coach or a Strategist. This will help you greatly to assess your goals and how they line up with your current services.
A Business Coach can look over your entire business and highlight where there is room for improvement, teach new ways of working and helping you stay accountable for your goals.
A Strategist will help you devise a plan for your business in the upcoming months based on your current services or new services that you want to develop. Some strategists will even implement the strategy they’ve devised with graphic design and system integration support.
MAJOR GEMS 💎
- Don’t wait until it is too late to get help– even if it is a little at a time.
- Ask around for several referrals and insight on where to find what you need
- Set a budget and work with that, but not getting help is not an option.
- Check out sites like www.outsourcingwithlove.com and www.hireamarketer.com to find the pros you need!
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