The best people who are worth their salt know how to do two things:  1.) paint a picture and 2.) shut up. As I've previously mentioned,  you should never have to convince anyone to book you. Your marketing and sales experience should tell a story for the client that makes not w0rking with you the very last alternative they have.  It's not just about telling them what the wedding day ... Read the Post

Everyone has a signature style in the wedding industry. Everyone. No matter what you do, you have a signature style.   That's right-- caterers, photographers, wedding planners, florists, and entertainers: you all have a signature style.  Your signature style turns into your secret sauce.  It becomes "the thing" that clients can't find anywhere else but with you.  Sure, they could find ... Read the Post

Establishing new pricing is a two-fold process: determining if you are going to have an increase (or decrease) in pricing and services as well as what type of strategy you wish to employ.  Of course, it all makes sense to you-- but the big boss level comes when you have to present it to a client.   All the thoughts begin to go through your head: ..."This is way too ... Read the Post

  I get it.  Those three little words can be so hard to say, but so very freeing to acknowledge. We think we can do it all ourselves. We think we don't want to reveal too much about the inner workings of our business. We think we don't know who to hire. We think we can't afford it. But let me as you this-- can you afford not to? The answer is likely no, right? You're ... Read the Post

  A lot of pros are under the impression that in order to be a success in this industry, they have to expand with a large conglomerate.  That is not always the case.  It is completely plausible and doable to have a boutique operation that provides more intimate service.  That does not mean, however, that you have to do everything on your own. In fact, not recognizing and acknowledging your ... Read the Post