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Home / Wedding Pro Playbook - Page 2

Wedding Pro Playbook

4 Ways to Upsell Next Season
Wedding Pro Playbook

4 Ways to Upsell Next Season

We’ve talked so much about pricing and pivoting. Let’s delve into the upsell. Or as I like to call them: service…

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Wedding Pro Playbook

Pricing the Pivot

When the insanity of COVID happened, everyone heard the P word:  pivot. What was the right meant to be an inspiration…

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Wedding Pro Playbook

Pricing During COVID

As if producing weddings during COVID wasn’t enough, you also have to figure out how it fits behind the scenes…

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Wedding Pro Playbook

6 Ways to Calm the Chaos of Your Business During COVID

It has been one hell of a roller coaster trying to manage our lives and businesses during this pandemic.  Funds…

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Wedding Pro Playbook

How to Book Clients From Instagram

For some, approaching Instagram can be a daunting task.  Converting from Instagram can be even harder. I’m here to tell…

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Wedding Pro Playbook

5 Ways to Give Your Website a Facelift

What does your website say about you and your business? Is it working for you by bringing prospective clients and…

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Meet Terrica!

Speaker | Educator | Coach

Wedding planner turned speaker, educator, and coach (and occasional spreadsheet enthusiast). I'm here to give you the straight talk on building a successful wedding business—no fluff, just actionable advice you can implement today. I've been there, done that, and I'm ready to help you achieve your biggest goals.

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April has been a mix of work, travel prep, and qui April has been a mix of work, travel prep, and quiet moments to reset — and this is what’s been on my bookshelf so far.

A little business.
A little perspective.
A little storytelling to unplug for a minute.

Because if you’re building something real, you don’t just need strategy, you need range.

You need to understand people.
You need to understand yourself.
And sometimes you need to step away from the work to come back better.

Felt fitting to share on World Book Day.

I’ve got a lot of travel coming up, so I’m always looking for something good to add to the list — what should I be reading next?

#businessbooks #weddingpro #entrepreneurlife #womeninbusiness #bookstagram
#worldbookday
The journey to Italy starts this weekend. I’m The journey to Italy starts this weekend. 

I’m moderating a panel at the Exotic Wedding Planning Conference — but the goal isn’t to just ask questions and keep time.

I’ve curated this conversation.

We’re bringing together some of the most respected luxury planners and designers in the world to talk about what actually keeps them at the top — what inspires them, how they serve their couples, how they stay relevant, and what it really takes to build at that level.

The kind of conversation you don’t usually get to sit in on.

Because rooms like this don’t happen by accident.

They’re built on systems. Strategy. And showing up ready before the opportunity ever shows up for you.

This is what the work is for.

Follow along this weekend. Sardinia is about to be everything.

#luxuryweddings #weddingplannerlife #eventindustry #weddingbusiness #destinationweddingplanner #ewpc #sardinia #womenwhospeak
The wrong system isn't just an inconvenience. It's The wrong system isn't just an inconvenience. It's costing you clients, time, and money you don't even know you're losing.

Not because you made a bad choice — but because nobody told you there are three completely different jobs your business needs done, and most tools are only built for one of them.

Check the caption. Here's what each system actually needs to do before you spend another dollar on software:

Get Booked and Paid — contracts, invoices, questionnaires, automated follow-ups, email tracking. If it can't send an email on your behalf without you touching it, it's not a business engine.

Work With Clients — planning portals, checklists, budgets, vendor communication, a client experience that runs even when you're not in it.

Do What You Do — timelines, floor plans, mockups, guest management. Your craft engine. Built for what your service actually produces.

Three systems. Three jobs. And if you want clients to invest in you, you have to invest in you — starting with the right foundation.

Go take the Three System Score. Free. Twelve questions. Find out exactly which one is your biggest liability before something drops. Link in bio.

#weddingpros #eventprofs #weddingbusiness #weddingindustry #weddingplanner
CRIKEY! But we're built for this! Shout out to y' CRIKEY! But we're built for this!  Shout out to y'all that are deep in the season. 

#weddingpros #weddingseason #weddingplanners #weddingweekend #unstoppable
The reactive morning spiral: checking email befor The reactive morning spiral:

checking email before your feet hit the floor
putting out fires before you've had coffee
spending the first hour of your day in everyone else's priorities

That's not hustle. That's chaos with a calendar.

Save this. And ask yourself what your mornings actually look like.

#mondaymotivation #femaleentrepreneur #bestpartofwakingup #gymrat
I didn't build a business to be busy. I built it t I didn't build a business to be busy. I built it to be free.

You're not building toward a number. You're building toward a feeling. The freedom to go, to rest, to be fully present in experiences that have nothing to do with a deadline or an invoice.

Riches don't always equal money. They equal moments. 

Build a life where you get the moments.

#blackgirlluxury #liveintentionally #femaleentrepreneur #womenwhobuild #lifestylebydesign
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