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Wedding Industry Coach and Business Mentor Consulting
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Home / Wedding Pro Playbook - Page 2

Wedding Pro Playbook

4 Ways to Upsell Next Season
Wedding Pro Playbook

4 Ways to Upsell Next Season

We’ve talked so much about pricing and pivoting. Let’s delve into the upsell. Or as I like to call them: service…

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Wedding Pro Playbook

Pricing the Pivot

When the insanity of COVID happened, everyone heard the P word:  pivot. What was the right meant to be an inspiration…

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Wedding Pro Playbook

Pricing During COVID

As if producing weddings during COVID wasn’t enough, you also have to figure out how it fits behind the scenes…

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Wedding Pro Playbook

6 Ways to Calm the Chaos of Your Business During COVID

It has been one hell of a roller coaster trying to manage our lives and businesses during this pandemic.  Funds…

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Wedding Pro Playbook

How to Book Clients From Instagram

For some, approaching Instagram can be a daunting task.  Converting from Instagram can be even harder. I’m here to tell…

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Wedding Pro Playbook

5 Ways to Give Your Website a Facelift

What does your website say about you and your business? Is it working for you by bringing prospective clients and…

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Meet Terrica!

Speaker | Educator | Coach

Wedding planner turned speaker, educator, and coach (and occasional spreadsheet enthusiast). I'm here to give you the straight talk on building a successful wedding business—no fluff, just actionable advice you can implement today. I've been there, done that, and I'm ready to help you achieve your biggest goals.

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The work is taking me to Uganda next. In just a f The work is taking me to Uganda next.

In just a few days I’ll be in Kampala, Uganda speaking at the Africa Destination Celebrations Conference & Expo @adccexpo — joining planners, creatives, and celebration leaders from across the globe.

I’ll be delivering both a keynote and a masterclass as part of a movement positioning Africa as the Celebration Capital of the World.

This year’s theme: Events in the Wild.

And honestly… I can’t wait to experience the creativity, culture, and energy that make celebrations across this continent so powerful.

Grateful for another opportunity to share, learn, and connect with the global celebration community.

#weddingplanner #eventplanner #eventprofs #destinationwedding #destinationweddings #weddingindustry #eventindustry #womeninevents #africanevents #globalweddingindustry #adcce
Consistency is one of the biggest visibility strug Consistency is one of the biggest visibility struggles I hear from wedding pros.

Not because you don’t care.
Not because you don’t know your craft.

But because between timelines, clients, emails, and event days… content creation often ends up last on the list.

I’ve been testing Munch Studio as a way to repurpose ideas and turn existing content into structured social posts faster, so visibility becomes more of a system and less of a scramble.

If staying consistent online has felt heavier than it should, this might be worth exploring.

You can use my code TERRICA10 for 10% off. 

#ad #munchstudio #weddingbusiness #eventprofs #creativeentrepreneur
Positioning is what makes pricing believable. Mos Positioning is what makes pricing believable.

Most planners try to raise their rates before they’ve clarified who they are, who they’re for, and where they sit in the market.

That’s backwards.

You don’t need to complete all 21.

Pick 3.
Execute them this week.

Then raise your standard again next week.

Comment “3” if you’re committing.

#weddingplannerlife #brandpositioning #creativeentrepreneur #ceomindset #servicebasedbusiness #weddingprolife #womeninbusiness #businessclarity #entrepreneurmindset #pricingstrategy
If your pricing is based on what feels “reasonab If your pricing is based on what feels “reasonable” instead of what creates profit, that’s not strategy. That’s survival.

You cannot discount your way into sustainability.

Stop building collections around guilt.
Stop adding “I’m already there anyway.”
Stop absorbing labor you’re not charging for.

That’s not generosity.
That’s leakage.

If you refuse to scale down the work, then the price has to scale up.

There is no in between.

Profit isn’t what’s left.
It’s what’s planned.

If this made you shift in your seat, good.

Inside Wedding Pro University we break down exactly how to structure collections that protect your margin — not just your ego.

Comment “profit” if you’re ready to clean it up.

Filmed by the phenomenal @dewyfilms at the amazing @theweddingmba

#weddingprolife #pricingstrategy #creativeentrepreneur #womeninbusiness #ceomindset #servicebasedbusiness #profitplanning #raiseprices #businesseducation #weddingplannerlife
What you mean grandma didn't get a slice? That's What you mean grandma didn't get a slice? 

That's sad...it was some over there when I was at the table. 

Real footage of me around @sweetloiscake 's ANYTHING.

#weddingprohumor #weddingcake #itsfunnybecauseitstrue #cake #weddingcake
For a long time I thought I needed to “fix” pa For a long time I thought I needed to “fix” parts of myself.

Be less intense.
Less observant.
Less aware.
Less firm.

But those weren’t flaws.

They were indicators.

They were the part of me that knew when something didn’t align.
The part that wouldn’t ignore red flags.
The part that wanted more than survival.

March isn’t about becoming softer so people are comfortable.

It’s about becoming clearer so you are.

If you’ve been called “too much,” take it as confirmation.

You’ve just outgrown small rooms, thoughts and people.

#motivationmonday #womenwholead #selfleadership #growthseason #ceomindset #womeninbusiness #boundariesarehealthy #personalgrowthjourney #entrepreneurmindset #levelupseason #confidenceboost #highstandards #dontshrink #evolve #leadershipenergy #bosswomen #womenentrepreneurs #mindsetshift #selftrust #alignmentoverapproval
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