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Wedding Industry Coach and Business Mentor Consulting
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The Client Code

4 Mistakes Wedding Pros Make After Booking Clients

  When clients book their wedding team, it’s not typically a decisions to which they arrive at lightly. It has…

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Wedding Pro Playbook

5 Ways to Give Your Website a Facelift

What does your website say about you and your business? Is it working for you by bringing prospective clients and…

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The Client Code | Uncategorized

They’re Not Calling You Because You’re Not Talking to Them

We all go through those periods where it seems like the inquiries are drying up. Or worse, they come in,…

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Wedding Pro Playbook

Stop Losing Money Doing What You Hate

I love to travel– I get that it has its occasional inconvenient annoyances, but I do enjoy starting in one…

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elevating your client experience
The Client Code

Elevate Your Client Experience with This Call Center Trick

Many, many moons ago– before I started my company, I had  a host of different jobs.  One of them was…

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Wedding Educator Speaker
Terrica on Tour

Catersource 2017: 25th Anniversary Conference in New Orleans

I had the honor of speaking at Catersource’s 25th Anniversary in New Orleans, which was an amazing event that touched…

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Meet Terrica!

Speaker | Educator | Coach

Wedding planner turned speaker, educator, and coach (and occasional spreadsheet enthusiast). I'm here to give you the straight talk on building a successful wedding business—no fluff, just actionable advice you can implement today. I've been there, done that, and I'm ready to help you achieve your biggest goals.

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I've read hundreds of proposals over 21 years in t I've read hundreds of proposals over 21 years in this industry. I can tell within the first ten seconds if someone's going to book, and it's rarely about the price.

It's about whether the proposal feels like it was made for that exact couple, or if it could've been sent to anyone with a pulse and a venue.

Here's what nobody tells you: fixing the boring won't guarantee a yes. But it will get you a real conversation instead of silence. And silence is the actual deal-killer, not your rate.

Reply Ready is free, three AI prompts that turn a quiet lead back into a real conversation and give you the exact words when they push back on price. No guessing, no staring at a blank reply box. 

Link in bio.

Save this before your next inquiry.

#weddingpros #salesstrategy #ceomindset #bookmoreclients #aiforweddingpros
Built this one from actual coaching sessions, not Built this one from actual coaching sessions, not a theory Pinterest board.

Here's the thing nobody tells you: two planners can charge the exact same rate, and one feels premium while the other feels expensive. It was never about the price. It's about everything sitting around it.

Save this before your next consult, not after a client goes quiet on you. Silence after a proposal isn't a decision problem. It's a direction problem, and that's fixable.

Which one are you already doing, and which one have you been avoiding?

#weddingpros #weddingplanningtips #ceomindset #salesstrategy
Standards aren't loud until somebody tries to talk Standards aren't loud until somebody tries to talk you out of them.

#femaleentrepreneur #womeninbusiness #ceomindset #boundariesmatter #growthmindset
Monday doesn't need you to have the whole week fig Monday doesn't need you to have the whole week figured out. it just needs you to decide what you're carrying and what you're leaving at the door.

You can't control the client who reschedules for the third time, the vendor who goes quiet, or how your inbox looks by 9am. you can control your tone when you respond to all three.

That's the whole job some weeks. protecting your peace before the day gets a vote.

What's the one thing you're choosing to let go of this week? tell me below, i might need the reminder too.

#weddingpros #motherhustler #ceomindset #femaleentrepreneur #mondaymotivation
some nights just deserve to be pointed at. happy some nights just deserve to be pointed at.

happy 4th. 🥂
There are rooms you walk into and immediately feel There are rooms you walk into and immediately feel the shift. The air is different. The conversations go deeper. The women around you are not competing -- they are building. And everyone in it has been waiting for exactly this space.
That is Grow & Glow Philadelphia.

A full day. Fully considered. For the woman who has done the work and is ready to be seen in a room that reflects her.

I will be opening that room as the keynote speaker on July 15th in Philadelphia. And I need you to be there.

Not for information. Not for networking. For proximity to women who are serious, aligned, and moving...and for the conversation that sets the tone for everything that comes after it.

This is the room. This is the moment. Tickets are linked in bio.

@bwiw.philly 

#blackwomeninweddings #growandglow #weddingpros #weddingplanner #eventplanner #speakingengagement #philadelphia #blackwomendobusiness #blackwomenwhowork #keynote
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