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Home / Wedding Pro Playbook - Page 3

Wedding Pro Playbook

Wedding Pro Playbook

Stop Losing Money Doing What You Hate

I love to travel– I get that it has its occasional inconvenient annoyances, but I do enjoy starting in one…

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Meet Terrica!

Speaker | Educator | Coach

Wedding planner turned speaker, educator, and coach (and occasional spreadsheet enthusiast). I'm here to give you the straight talk on building a successful wedding business—no fluff, just actionable advice you can implement today. I've been there, done that, and I'm ready to help you achieve your biggest goals.

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Profit Calculator

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Every. Single. Time. Wedding pros, what’s the wi Every. Single. Time. Wedding pros, what’s the wildest answer you’ve gotten? 👀
Sometimes the biggest upgrade isn’t what you add Sometimes the biggest upgrade isn’t what you add — it’s what you walk away from. Subtract the chaos. Subtract the clients who don’t respect your boundaries. Subtract the habits that keep you stuck. Because peace, focus, and clarity? Those are profits too. 🖤 👉🏾 Save this for when you need the reminder. And tell me — what are you subtracting this season? #motivationmonday #ceomindset #entrepreneurmindset #creativeentrepreneur #weddingpros #businessgrowth #leadershipgoals #hustlewithheart #mindsetmatters #successmindset #growyourbusiness #womenwithambition #buildyourempire #bookedandbanked #businesstips #focusandclarity #boundariesarebeautiful #mindsetcoach #weddingindustry #entrepreneurlifestyle
✨ What happens when you mix hustle, heart, and a ✨ What happens when you mix hustle, heart, and a sprinkle of surprise? Pure magic. 💐 I had the joy of interviewing some incredible wedding pros for @weddingpro’s Heart & Hustle series — hearing their stories, soaking up their wisdom, and watching just how much love they pour into their work (and their clients!). But the best part? Watching them get “surprise” flowers from people whose lives they’ve touched along the way. Cue the tears, the hugs, and the big smiles 🥹💕 This is the reminder we all need: our impact goes far beyond the wedding day. Legacy isn’t just what you do — it’s who you touch along the way. And these pros? They’re the blueprint. 🖤 To every wedding pro showing up with heart — YOU are the reason this industry shines. I see you, I celebrate you, and I’m cheering you on. 🖤 🎥 Full interviews dropping soon. ✨ For now? Grab your tissues — because these pros reminded us all why heart + hustle matter most. #HeartAndHustle #WeddingProCommunity #SpreadTheLove #WeddingIndustryMagic #weddingpro #heartandhustle #weddingindustry #weddingprosconnect #eventprofs #creativeentrepreneur #weddingcommunity #weddingvendors #eventindustryleaders #industrycollaboration #weddingplannerlife #bookedandbanked #weddingbusiness #weddingindustryeducation #EventPros
You don’t need more weddings to make more money. You don’t need more weddings to make more money. You need the right pricing, the right systems, and the right strategy. If you’ve been hustling every weekend, juggling clients, and still not seeing the income (or peace) you deserve — you’re not alone. That’s exactly why I built WPU. 👉 The truth? Even a $500 increase per client across 10 weddings = $5,000 more in your pocket. That’s one weekend back with your family and a fatter bank account. That’s exactly what my Profit Gap Calculator reveals — and it’s just ONE of the tools inside my coaching + Wedding Pro University. Think of WPU like the gym membership for your business: not just more “classes,” but consistent accountability, systems, and tools that keep your business fit for the long haul. 💻 Every week you wait is another weekend of undercharging. Step inside WPU today — doors are always open, but your results start the moment you do. Link in bio. #weddingpros #weddingbusiness #weddingindustry #weddingplannerlife #weddingeducator #weddingboss #profitplanning #pricingforprofit #systemsthatsell #clientflow #bookednotbusy #stopundercharging #motherhustlermoves #bookedsolidpaidwell #weddingproreset #hustlewithstrategy #profitableplanner #weddingceo #resetyourbiz #fromhustletoceo #weddingprosuccess #weddingmarketing #weddingprotips #engagementseason #bookedout #weddingbizcoach #weddingcommunity
discounting isn’t a strategy — it’s a slow l discounting isn’t a strategy — it’s a slow leak. It drains your profit, cheapens your positioning, and attracts clients who don’t value the full scope of what you do. When leads are scarce, the answer isn’t to slash your rates. The answer is to sharpen your messaging, strengthen your follow-up, and diversify where your inquiries are coming from. Stay firm. Stay focused. Your value doesn’t change just because the market shifts. 👉🏾 Pros — what’s one strategy you lean on when inquiries slow down? #weddingpros #eventprofs #weddingplannerlife #eventplanners #eventindustrytalk #creativeentrepreneurs #servicebasedbusiness #smallbizgrowth #pricingstrategy #valuemindset #knowyourworth #businessboundaries #profitfirst #entrepreneurmindset #businessclarity #stopdiscounting #brandpositioning #bookedandbanked #businessgrowthmindset
Community. Culture. Creativity. Conversation. WIP Community. Culture. Creativity. Conversation. WIPA North Carolina reminded me what happens when we bring all four together — an industry gathering that wasn’t just beautiful, but meaningful. Because when we talk about diversity and inclusion, it’s not a trend or a month — it’s how we create spaces where every voice is valued, every client feels seen, and every professional has a seat at the table. A special thank you to @wipanorthcarolina for your courage and support in amplifying this message — and for trusting me to be the messenger. The best way to understand, love, and learn about a culture is through its food and music — and ¡WEPA! at WIPA did exactly that. From the textures of design, to the flavors of food, to the melodies of live music and salsa dancing, it was a true celebration of Hispanic culture woven into every detail. Grateful to this incredible creative team who brought it all to life: Planning, Coordination & Design: @laurenoandco Venue: @themaxwellraleigh Photography & Videography: @chanel.productions Florals: @floralsbyheritage Live Musician: @ed_stephenson Salsa Instruction: @annievelez15 Educator: @introducingterrica Rentals: @partyreflections Catering: @hlcateringco A/V: @heroneventsllc DJ: @carolinadjpros Hand Lettering: @alwaysyoudesignco Stationery: @afterglowdesignstudio Draping: @ellerbeeevents Specialty Rentals: @greenhousepickersisters Stylist: @jamieleequickert #WeddingPros #EventPros #EventProfs #WeddingIndustry #WeddingEducator #EventSpeaker #KeynoteSpeaker #RepresentationMatters #InclusionInAction #InclusiveEvents #DEIinEvents #EquityInAction #CulturalCelebration #EverydayInclusion #BelongingInBusiness#RaleighEvents #RaleighNC #NorthCarolinaEvents #TriangleEvents #WIPANC #WIPAEvents
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