Wedding Pro University
The Client Decoder
Every couple buys differently. Decode who you’re really talking to, and this tool builds your selling brief: what to lead with, what to hold, and how to close.
Step one
Who are you proposing to?
Choose oneRead the signals from their inquiry, their replies, and anything they mentioned in the consult. Then pick the couple you recognize.
i.What have they led with, or kept coming back to, across the inquiry, their replies, or the consult?
ii.Who’s involved?
iii.How do they communicate?
iv.What have they asked you to explain the most?
The signals point to:
Step two
What are you proposing?
Check everything in this packageSelect the services included in the proposal you’re building. The decoder will reorder them through your client’s eyes.
Your signature offerings
Then ask yourself: what does the client get to feel, skip, or stop worrying about because of this? That answer is your proposal language.
Same rule: sell the relief, the experience, or the outcome. Never just the task.