Terrica

We've talked so much about pricing and pivoting. Let's delve into the upsell. Or as I like to call them: service enhancements. You should've already sold your very best in your core package.  Now, we want to offer something that will help them enjoy that service further or add another level of service of convenience. You know exactly what I mean.  You deal with it every day when you hear ... Read the Post

When the insanity of COVID happened, everyone heard the P word:  pivot. What was the right meant to be an inspiration turned into a cliché. To be honest, there have been many wedding pros throwing anything together and out there for client consumption because they are afraid of a diminished market and not working at all. These new services may fill a superficial need on the surface, but do ... Read the Post

As if producing weddings during COVID wasn't enough, you also have to figure out how it fits behind the scenes of your business and your bottom line. For example, will you need to enlist deeper cleaning measures after each client meeting at your office? Sanitation stations or masks?  Or will you need to purchase a subscription plan to a video conferencing software that will allow you to ... Read the Post

It has been one hell of a roller coaster trying to manage our lives and businesses during this pandemic.  Funds have dried up, events have postponed or cancelled, colleagues are closing and clients look to us for answers when there are so many unknowns.   And that's just the business side of it all.   Toss in the fact that you may be working from home, are now a full time ... Read the Post

For some, approaching Instagram can be a daunting task.  Converting from Instagram can be even harder. I'm here to tell you-- it doesn't have to be. Many people think you have to have a huge following or get hundreds of likes in order to see results.Like with most things in your business, in order to see results and success, you have to be intentional with your efforts.  Social media is no ... Read the Post